All traffic to your website coming from different sources online is called the web traffic.
Web traffic may be organic or paid traffic. Organic web traffic is amount of website visitors that is coming from Google searches.
Organic web traffic is usually resulted our SEO efforts and implementations on the website.
Organic traffic is also called free web traffic, and it is considered the most authenticated and valid traffic for your website.
Paid Traffic is a type of website traffic that results from our paid campaigns.
Paid web traffic is generated from paid campaigns on Google and Social Media.
A heavy budget or investment is needed to bring paid traffic on website, page or profile.
Normally, Facebook, Google Adword, YouTube, Twitter etc. are some popular platform where people run their paid campaigns for their websites, products or services.
Organic traffic has more life that paid web traffic.
The search engine gives more value to organic traffic.
It is free and authentic web traffic that has a great value for every business website. Organic web traffic saves millions of marketing cost.
Watch this video complete to differentiate Organic and Paid web Traffic
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