Importance of SEO - Search Engine Optimization

By M.Akmal
September 3, 2019

Do you know think how much a business bears in term of advertising cost?

Definitely, they sacrifice the big part of their revenues.

Every business dreams to maximize their revenues, which is possible by cutting the costs.

You can save big one by playing wisely with marketing or advertising cost.

Mostly, businesses are shifting online. On the internet, there a lot of ways to cut business’s advertising costs; SEO or Search Engine Optimization is one of them.

Mostly, businesses need SEO to keep their digital properties alive.

It is a real fact that Search Engine Optimization saves a lot!

We can measure the saving capabilities of search engine optimization by taking organic and paid traffic into consideration.

Do you know about difference in organic and paid web traffic?

Let’s take a brief look on organic vs. paid web traffic:

What is paid web traffic?

Paid visitors or paid web traffic is traffic on your web property that is coming from your paid campaigns on Google, Facebook, YouTube or any other advertising media

What is organic Web Traffic?

Organic visitors or Organic web traffic is web traffic that is coming from SERP against Google searches.

You will receive paid traffic till you are consuming budget; stoppage in cost or campaign will stop the traffic automatically, whereas organic web traffic remains in stream though you have stopped working on that.

Paid web traffic requires a heavy cost/budget, whereas organic web traffic needs only your SEO efforts.

With the help of Search engine optimization, you will be getting organic traffic to your website without paying a heavy cost or consuming budget.

Furthermore, Search Engine Optimization is beneficial in many other ways.

It improves your ROI, makes your business popular, improves the authority of your website, it saves your advertising cost and improves your business sales.

So, Search Engine Optimization is beneficial for your business overall.

So, if you have a website, then start doing SEO for your website and take the advantages and opportunities available for you over the internet.

Watch the video to understand the importance of SEO more clearly:


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